Social Media
Marc Jacobs
Target Market
Predominately persons between the ages of 18-30 and preferably female.
Campaign Goal
To engage aspiring models and fans to participate in an open casting call via social media.
Why it resonates:
• Builds buzz
• Engages fans on social media
• Gives lucky fan the chance to model for Marc Jacobs
Social Media
Budweiser
Target Market
Males ages 21 & up. Persons who tend to drink and drive
Campaign Goal
To limit the amount of drunk drivers. Engage fans on social media with the hashtag #FriendsAreWaiting .
Why it resonates:
• Uses emotional appeal
• Thought provoking
• Customer appreciation
Social Media
ESPNW
Target Market
Women ages 25-40
Campaign Goal
To expand the fan base to one of ESPN’s new sectors (ESPNW) with the hashtag #98DaysToShine
Why it resonates:
• Challenges fans to a different obstacle each day
• Builds buzz
• Kept fans looking to see what the new challenge would be every day
Social Media
Chicago Cubs
Target Market
Cubs fans worldwide
Campaign Goal
To test and see how committed Cubs fans are. Fans were asked to share their stories via social media.
Why it resonates:
• Builds Buzz
• Connects fans
• Allows fans to share their unique stories
Social Media
Universal Pictures
Target Market
Old school hip hop fans world wide
Campaign Goal
To generate buzz for an already highly anticipated movie, engage fans with the hashtag #StraightOutta and adding where they are from to it
Why it resonates:
• Builds Buzz
• It kept users looking to see wherever everyone was from
• Encouraged users to come up with funny and unique hashtags
Davron W. Boyd 